{"id":39463,"date":"2024-09-09T10:24:31","date_gmt":"2024-09-09T08:24:31","guid":{"rendered":"http:\/\/batimedianews.com\/live\/?p=39463"},"modified":"2025-04-08T20:31:32","modified_gmt":"2025-04-08T18:31:32","slug":"la-nouvelle-lasure-pieri-prelor-laz-mat-de-chryso-gcp-une-finition-mate-et-anti-graffiti-pour-valoriser-et-proteger-les-facades-en-beton","status":"publish","type":"post","link":"http:\/\/batimedianews.com\/live\/index.php\/2024\/09\/09\/la-nouvelle-lasure-pieri-prelor-laz-mat-de-chryso-gcp-une-finition-mate-et-anti-graffiti-pour-valoriser-et-proteger-les-facades-en-beton\/","title":{"rendered":"La nouvelle lasure PIERI\u00ae PRELOR\u00ae Laz Mat de CHRYSO GCP : une finition mate et anti-graffiti pour valoriser et prot\u00e9ger les fa\u00e7ades en b\u00e9ton"},"content":{"rendered":"\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:22% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" width=\"440\" height=\"560\" src=\"https:\/\/i2.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2024\/09\/image-23.png?resize=440%2C560\" alt=\"\" class=\"wp-image-39464 size-full\" srcset=\"https:\/\/i2.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2024\/09\/image-23.png?w=440 440w, https:\/\/i2.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2024\/09\/image-23.png?resize=768%2C977 768w, https:\/\/i2.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2024\/09\/image-23.png?resize=432%2C550 432w, https:\/\/i2.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2024\/09\/image-23.png?resize=396%2C504 396w\" sizes=\"(max-width: 600px) 91vw, (max-width: 900px) 600px, (max-width: 1060px) 50vw, (max-width: 1200px) 520px, (max-width: 1400px) 43vw, 600px\" data-recalc-dims=\"1\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-normal-font-size\">&nbsp;<strong>CHRYSO GCP (Saint-Gobain Chimie de la Construction) enrichit son offre de lasures PIERI\u00ae avec la nouvelle lasure mate pour b\u00e9tons de parements : PIERI\u00ae PRELOR\u00ae Laz Mat. Con\u00e7ue pour la protection des surfaces b\u00e9ton verticales, int\u00e9rieures et ext\u00e9rieures, cette finition assure une r\u00e9sistance permanente aux graffitis et poss\u00e8de d\u2019excellentes qualit\u00e9s hydrofuges et ol\u00e9ofuges. C\u00f4t\u00e9 esth\u00e9tique, PIERI\u00ae PRELOR\u00ae Laz Mat est propos\u00e9e en version incolore ainsi qu\u2019en 4 teintes standards : Black, Grey, Terracotta et White ; chacune d\u00e9clinable en 3 intensit\u00e9s : S (effet transparent), M (effet semi-opacifiant) et L (opacifiant). CHRYSO GCP offre \u00e9galement la possibilit\u00e9 de cr\u00e9er des teintes sp\u00e9ciales.&nbsp;<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<p class=\"has-text-color\" style=\"color:#7bb4ba\">&nbsp;<strong>Une lasure mate plus ou moins transparente selon la teinte et la concentration choisies&nbsp;<\/strong><\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 36%\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" width=\"596\" height=\"784\" src=\"https:\/\/i0.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2024\/09\/image-24.png?resize=596%2C784\" alt=\"\" class=\"wp-image-39465 size-full\" srcset=\"https:\/\/i0.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2024\/09\/image-24.png?w=596 596w, https:\/\/i0.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2024\/09\/image-24.png?resize=768%2C1010 768w, https:\/\/i0.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2024\/09\/image-24.png?resize=432%2C568 432w, https:\/\/i0.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2024\/09\/image-24.png?resize=396%2C521 396w\" sizes=\"(max-width: 600px) 91vw, (max-width: 900px) 600px, (max-width: 1060px) 50vw, (max-width: 1200px) 520px, (max-width: 1400px) 43vw, 600px\" data-recalc-dims=\"1\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>&nbsp;La lasure <strong>PIERI<\/strong><strong>\u00ae <\/strong><strong>PRELOR<\/strong><strong>\u00ae <\/strong><strong>Laz Mat <\/strong>permet de valoriser tous les supports b\u00e9ton. Sa finition mate, d\u2019indice 3, est conforme \u00e0 la norme EN ISO 2813, soit \u2264 10 \u00e0 85\u00b0. En outre, ses 3 niveaux de concentration (S, M, L) offrent diverses options de transparence pour rehausser le veinage et le pommelage du support, tout en conservant la min\u00e9ralit\u00e9 de la peau du b\u00e9ton.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#7bb4ba\"><strong>Destin\u00e9e \u00e0 de nombreux supports b\u00e9ton et conforme aux chantiers HQE&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>PIERI<\/strong><strong>\u00ae <\/strong><strong>PRELOR<\/strong><strong>\u00ae <\/strong><strong>Laz Mat <\/strong>est con\u00e7ue pour des applications sur b\u00e9tons bruts de d\u00e9coffrage (pr\u00e9fabriqu\u00e9s ou coul\u00e9s en place), enduits hydrauliques, enduits de ragr\u00e9ages et mortiers. La lasure s\u2019applique en 2 couches, au rouleau ou pistolet, sans primaire. Le produit, formul\u00e9 en phase aqueuse, est \u00e0 faible teneur en COV et certifi\u00e9 par FDES.&nbsp;<\/p>\n<\/div><\/div>\n\n\n\n<p class=\"has-text-color\" style=\"color:#7bb4ba\"><strong>Une gamme historique de lasures PIERI\u00ae&nbsp;<\/strong><\/p>\n\n\n\n<p>La gamme <strong>PIERI\u00ae PRELOR<\/strong>\u00ae, lanc\u00e9e en 1983, s\u2019est successivement enrichie des lasures <strong>PRELOR<\/strong>\u00ae Vario et des lasures m\u00e9tallis\u00e9es <strong>PRELOR<\/strong>\u00ae Metal, et accueille aujourd\u2019hui ces nouvelles finitions mates, afin de continuer \u00e0 r\u00e9pondre aux demandes du secteur des fa\u00e7ades en b\u00e9ton.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#7bb4ba\"><strong>\u00c0 PROPOS DE SAINT-GOBAIN CHIMIE DE LA CONSTRUCTION&nbsp;<\/strong><\/p>\n\n\n\n<p>Saint-Gobain Chimie de la Construction propose des additifs pour ciment, des adjuvants pour b\u00e9ton et des mat\u00e9riaux de construction de sp\u00e9cialit\u00e9, \u00e0 travers les activit\u00e9s combin\u00e9es de CHRYSO et GCP. Ses technologies r\u00e9centes de construction durable permettent de r\u00e9duire la consommation d&rsquo;\u00e9nergie, de diminuer l&#8217;empreinte carbone des ciments et b\u00e9tons et de favoriser l&rsquo;\u00e9conomie circulaire. Fort de sa pr\u00e9sence industrielle mondiale, Saint-Gobain Chimie de la Construction est au plus pr\u00e8s de ses clients via des sites locaux dans plus de 40 pays, employant plus de 2 700 personnes.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp;CHRYSO GCP (Saint-Gobain Chimie de la Construction) enrichit son offre de lasures PIERI\u00ae avec la nouvelle lasure mate pour b\u00e9tons de parements : PIERI\u00ae PRELOR\u00ae Laz Mat. Con\u00e7ue pour la protection des surfaces b\u00e9ton verticales, int\u00e9rieures et ext\u00e9rieures, cette finition assure une r\u00e9sistance permanente aux graffitis et poss\u00e8de d\u2019excellentes qualit\u00e9s hydrofuges et ol\u00e9ofuges. C\u00f4t\u00e9 esth\u00e9tique, [&hellip;]<\/p>\n","protected":false},"author":41,"featured_media":39466,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[4,64,112,460],"tags":[2539],"jetpack_featured_media_url":"https:\/\/i1.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2024\/09\/SaintGobain-articles-.jpg?fit=1513%2C825","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":33688,"url":"http:\/\/batimedianews.com\/live\/index.php\/2023\/12\/07\/easydeco-drain-loffre-beton-drainant-de-chryso-gcp-la-plus-complete-du-marche-alliant-durabilite-et-esthetique\/","url_meta":{"origin":39463,"position":0},"title":"EasyDeco Drain, l\u2019offre b\u00e9ton drainant de CHRYSO GCP la plus compl\u00e8te du march\u00e9, alliant durabilit\u00e9 et esth\u00e9tique","date":"7 d\u00e9cembre 2023","format":false,"excerpt":"La perm\u00e9abilisation des sols est un enjeu actuel majeur pour les pouvoirs publics. L\u2019urbanisation et les d\u00e9r\u00e8glements climatiques engendrent une imperm\u00e9abilisation croissante des sols, g\u00e9n\u00e9rant des pr\u00e9occupations grandissantes pour les collectivit\u00e9s.\u00a0 \u00a0L\u2019offre globale de b\u00e9ton drainant EasyDeco Drain de CHRYSO GCP est la solution r\u00e9pondant \u00e0 l\u2019ensemble des probl\u00e9matiques des\u2026","rel":"","context":"Dans &quot;Actualit\u00e9 Entreprises&quot;","img":{"alt_text":"","src":"https:\/\/i1.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2023\/12\/SaintGobain-Image-articles-.jpg?fit=825%2C825&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":43633,"url":"http:\/\/batimedianews.com\/live\/index.php\/2025\/03\/17\/gammes-lasures-cecil-professionnel-la-garantie-haute-protection-et-durabilite-des-bois-exterieurs\/","url_meta":{"origin":39463,"position":1},"title":"GAMMES LASURES CECIL PROFESSIONNEL &#8211; La garantie haute protection et durabilit\u00e9 des bois ext\u00e9rieurs","date":"17 mars 2025","format":false,"excerpt":"Sur le march\u00e9 des finitions ext\u00e9rieures pour le bois, la lasure reste leader du segment (60% de part de march\u00e9 en 2022*). Elle garantit la p\u00e9rennit\u00e9 des am\u00e9nagements ext\u00e9rieurs en bois (menuiseries, portails, palissades, abris de jardin...) en les prot\u00e9geant des al\u00e9as climatiques et de la pollution. Elle pr\u00e9serve \u00e9galement\u2026","rel":"","context":"Dans &quot;Actualit\u00e9 Entreprises&quot;","img":{"alt_text":"","src":"https:\/\/i2.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2025\/03\/CecilProfessionnel-articles-.jpg?fit=825%2C825&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":31525,"url":"http:\/\/batimedianews.com\/live\/index.php\/2023\/09\/20\/chrysofibre-mtec-bio-400-nouvelle-microfibre-de-cellulose-pour-beton-naturelle-et-biodegradable\/","url_meta":{"origin":39463,"position":2},"title":"CHRYSO\u00aeFibre MTec Bio 400 : nouvelle microfibre de cellulose pour b\u00e9ton, naturelle et biod\u00e9gradable","date":"20 septembre 2023","format":false,"excerpt":"CHRYSO (Saint-Gobain Chimie de la Construction) lance CHRYSO\u00aeFibre MTec Bio 400, sa nouvelle g\u00e9n\u00e9ration de microfibre \u00e0 base de cellulose pour les b\u00e9tons, chapes et mortiers. Fabriqu\u00e9e en Europe \u00e0 partir de cellulose v\u00e9g\u00e9tale et renouvelable, issue de for\u00eats \u00e9co-g\u00e9r\u00e9es avec programme de reboisement continu, la microfibre CHRYSO\u00aeFibre MTec Bio\u2026","rel":"","context":"Dans &quot;B\u00e9ton&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2023\/09\/Saint-Gobain-articles.jpg?fit=825%2C825&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":112,"url":"http:\/\/batimedianews.com\/live\/index.php\/2018\/09\/25\/exposant-a-artibat-2018-chryso-presentera-sur-son-stand-9e21-hall-9-un-nouveau-produit-chrysoxtag\/","url_meta":{"origin":39463,"position":3},"title":"Exposant \u00e0 ARTIBAT 2018, CHRYSO pr\u00e9sentera sur son stand 9E21 (Hall 9) un nouveau produit : CHRYSO\u00aeXtag","date":"25 septembre 2018","format":false,"excerpt":"CHRYSO\u00aeXtag est une nouvelle solution de protection anti-graffiti permanente pour les b\u00e9tons, briques et certaines pierres naturelles. Produit monocomposant, il s\u2019applique par pulv\u00e9risation sur le support \u00e0 traiter. Les surfaces sont prot\u00e9g\u00e9es, de fa\u00e7on p\u00e9renne, en conf\u00e9rant un effet perlant et r\u00e9sistant aux t\u00e2ches aqueuses et huileuses. Incolore, CHRYSO\u00aeXtag ne\u2026","rel":"","context":"Dans &quot;Artibat 2018&quot;","img":{"alt_text":"","src":"https:\/\/i1.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2018\/09\/chryso_artibat2018.jpg?fit=1075%2C1075&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":33638,"url":"http:\/\/batimedianews.com\/live\/index.php\/2023\/12\/06\/nicolas-theodon-nomme-directeur-general-france-de-saint-gobain-chimie-de-la-construction\/","url_meta":{"origin":39463,"position":4},"title":"NICOLAS TH\u00c9ODON nomm\u00e9 Directeur G\u00e9n\u00e9ral France De Saint-Gobain Chimie de la construction","date":"6 d\u00e9cembre 2023","format":false,"excerpt":"A compter de cette semaine, Nicolas Th\u00e9odon est nomm\u00e9 Directeur G\u00e9n\u00e9ral France de Saint-Gobain Chimie de la Construction, regroupant les activit\u00e9s de CHRYSO et GCP Applied Technologies en France, r\u00e9parties sur cinq sites industriels. Nicolas Th\u00e9odon aura pour mission de piloter la filiale fran\u00e7aise dans un contexte de march\u00e9 de\u2026","rel":"","context":"Dans &quot;Actualit\u00e9 Entreprises&quot;","img":{"alt_text":"","src":"https:\/\/i2.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2023\/12\/Saint-Gobain-Image-articles-.jpg?fit=825%2C825&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":34104,"url":"http:\/\/batimedianews.com\/live\/index.php\/2024\/01\/02\/le-beton-drainant-visionair-idrodrain-dheidelberg-materials-au-service-dun-chantier-residentiel\/","url_meta":{"origin":39463,"position":5},"title":"Le b\u00e9ton drainant VisionAIR\u00ae IDRODRAIN d\u2019Heidelberg Materials au service d\u2019un chantier r\u00e9sidentiel","date":"2 janvier 2024","format":false,"excerpt":"Pris\u00e9 de longue date des collectivit\u00e9s engag\u00e9es dans la gestion efficace des eaux de pluie, le b\u00e9ton drainant VisionAIR\u00ae IDRODRAIN d\u2019Heidelberg Materials est un alli\u00e9 majeur des voiries l\u00e9g\u00e8res (trottoirs, all\u00e9es pi\u00e9tonnes, pistes cyclables, cours d\u2019\u00e9cole...) ou \u00e0 faible trafic. En effet, sa formulation conjugue la r\u00e9sistance d\u2019une chauss\u00e9e b\u00e9ton\u2026","rel":"","context":"Dans &quot;Actualit\u00e9 Entreprises&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2023\/12\/heidelberg.jpg?fit=825%2C825&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"http:\/\/batimedianews.com\/live\/index.php\/wp-json\/wp\/v2\/posts\/39463"}],"collection":[{"href":"http:\/\/batimedianews.com\/live\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/batimedianews.com\/live\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/batimedianews.com\/live\/index.php\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"http:\/\/batimedianews.com\/live\/index.php\/wp-json\/wp\/v2\/comments?post=39463"}],"version-history":[{"count":2,"href":"http:\/\/batimedianews.com\/live\/index.php\/wp-json\/wp\/v2\/posts\/39463\/revisions"}],"predecessor-version":[{"id":39512,"href":"http:\/\/batimedianews.com\/live\/index.php\/wp-json\/wp\/v2\/posts\/39463\/revisions\/39512"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/batimedianews.com\/live\/index.php\/wp-json\/wp\/v2\/media\/39466"}],"wp:attachment":[{"href":"http:\/\/batimedianews.com\/live\/index.php\/wp-json\/wp\/v2\/media?parent=39463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/batimedianews.com\/live\/index.php\/wp-json\/wp\/v2\/categories?post=39463"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/batimedianews.com\/live\/index.php\/wp-json\/wp\/v2\/tags?post=39463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}