{"id":43908,"date":"2025-03-28T09:56:30","date_gmt":"2025-03-28T08:56:30","guid":{"rendered":"http:\/\/batimedianews.com\/live\/?p=43908"},"modified":"2025-03-28T09:56:32","modified_gmt":"2025-03-28T08:56:32","slug":"pour-sa-campagne-de-communication-picard-serrures-surfe-sur-le-succes-de-la-publicite-en-tv-segmentee-et-vod","status":"publish","type":"post","link":"http:\/\/batimedianews.com\/live\/index.php\/2025\/03\/28\/pour-sa-campagne-de-communication-picard-serrures-surfe-sur-le-succes-de-la-publicite-en-tv-segmentee-et-vod\/","title":{"rendered":"Pour sa campagne de communication, Picard Serrures surfe sur le succ\u00e8s de la publicit\u00e9 en TV segment\u00e9e et VOD"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1342\" height=\"446\" src=\"http:\/\/batimedianews.com\/live\/wp-content\/uploads\/2025\/03\/image-224.png\" alt=\"\" class=\"wp-image-43911\" srcset=\"http:\/\/batimedianews.com\/live\/wp-content\/uploads\/2025\/03\/image-224.png 1342w, http:\/\/batimedianews.com\/live\/wp-content\/uploads\/2025\/03\/image-224-768x255.png 768w, http:\/\/batimedianews.com\/live\/wp-content\/uploads\/2025\/03\/image-224-432x144.png 432w, http:\/\/batimedianews.com\/live\/wp-content\/uploads\/2025\/03\/image-224-396x132.png 396w, http:\/\/batimedianews.com\/live\/wp-content\/uploads\/2025\/03\/image-224-1120x372.png 1120w, http:\/\/batimedianews.com\/live\/wp-content\/uploads\/2025\/03\/image-224-660x219.png 660w\" sizes=\"(max-width: 600px) 91vw, (max-width: 900px) 600px, (max-width: 1060px) 50vw, (max-width: 1200px) 520px, (max-width: 1400px) 43vw, 600px\" \/><\/figure>\n\n\n\n<p class=\"has-sm-dark-primary-color has-text-color\"><strong>Apr\u00e8s une hausse de 3% en 2023, les cambriolages de logements ont une nouvelle fois augment\u00e9 de 1% l\u2019ann\u00e9e derni\u00e8re*. Alors que la p\u00e9riode estivale propice \u00e0 ce type d\u2019acte de malveillance se profile, Picard Serrures lance deux vagues de communication en TV segment\u00e9e et VOD (vid\u00e9o \u00e0 la demande), une approche qui conna\u00eet un succ\u00e8s grandissant dans l\u2019Hexagone (+61% en 2024).<\/strong><\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 29%\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" width=\"502\" height=\"876\" src=\"http:\/\/batimedianews.com\/live\/wp-content\/uploads\/2025\/03\/image-225.png\" alt=\"\" class=\"wp-image-43912 size-full\" srcset=\"http:\/\/batimedianews.com\/live\/wp-content\/uploads\/2025\/03\/image-225.png 502w, http:\/\/batimedianews.com\/live\/wp-content\/uploads\/2025\/03\/image-225-768x1340.png 768w, http:\/\/batimedianews.com\/live\/wp-content\/uploads\/2025\/03\/image-225-432x754.png 432w, http:\/\/batimedianews.com\/live\/wp-content\/uploads\/2025\/03\/image-225-396x691.png 396w\" sizes=\"(max-width: 600px) 91vw, (max-width: 900px) 600px, (max-width: 1060px) 50vw, (max-width: 1200px) 520px, (max-width: 1400px) 43vw, 600px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>Durant 5 mois, avant et apr\u00e8s la p\u00e9riode estivale, Picard Serrures a d\u00e9cid\u00e9 pour la premi\u00e8re fois de d\u00e9ployer un vaste plan m\u00e9dia en TV segment\u00e9e sur France 2, France 3 et France 5 ainsi qu\u2019en VOD sur YouTube et Prime Vid\u00e9o. Cette approche publicitaire permet \u00e0 l\u2019acteur incontournable dans le secteur de la s\u00e9curit\u00e9 en France de toucher un groupe de t\u00e9l\u00e9spectateurs cibl\u00e9s en fonction de leur profil, centre d\u2019int\u00e9r\u00eat et zone g\u00e9ographique.<\/p>\n\n\n\n<p>L\u2019objectif : d\u00e9velopper sa notori\u00e9t\u00e9 aupr\u00e8s du grand public et favoriser le d\u00e9veloppement de son r\u00e9seau d\u2019Installateurs Agr\u00e9\u00e9s.<\/p>\n\n\n\n<p>Parmi les plus de 14,3 millions de personnes \u00e9ligibles \u00e0 la TV segment\u00e9e (24% des foyers en France*), le spot de 20 secondes avec pour signature \u00ab la qualit\u00e9 qui rassure \u00bb sera diffus\u00e9 du 15 mars au 15 juin puis du 1er septembre au 31 octobre 2025, aupr\u00e8s des t\u00e9l\u00e9spectateurs qui d\u00e9couvriront les performances des portes blind\u00e9es certifi\u00e9es du fabricant fran\u00e7ais en termes de s\u00e9curit\u00e9, de design sur-mesure, d\u2019isolation thermique et acoustique. De quoi les inciter \u00e0 s\u2019\u00e9quiper avant l\u2019\u00e9t\u00e9 !<\/p>\n<\/div><\/div>\n\n\n\n<p><em>*Sources : Minist\u00e8re de l\u2019Int\u00e9rieur et plateforme marketing Geolid<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s une hausse de 3% en 2023, les cambriolages de logements ont une nouvelle fois augment\u00e9 de 1% l\u2019ann\u00e9e derni\u00e8re*. Alors que la p\u00e9riode estivale propice \u00e0 ce type d\u2019acte de malveillance se profile, Picard Serrures lance deux vagues de communication en TV segment\u00e9e et VOD (vid\u00e9o \u00e0 la demande), une approche qui conna\u00eet un [&hellip;]<\/p>\n","protected":false},"author":41,"featured_media":43913,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":[],"categories":[4,2513],"tags":[1087,1132],"_links":{"self":[{"href":"http:\/\/batimedianews.com\/live\/index.php\/wp-json\/wp\/v2\/posts\/43908"}],"collection":[{"href":"http:\/\/batimedianews.com\/live\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/batimedianews.com\/live\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/batimedianews.com\/live\/index.php\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"http:\/\/batimedianews.com\/live\/index.php\/wp-json\/wp\/v2\/comments?post=43908"}],"version-history":[{"count":2,"href":"http:\/\/batimedianews.com\/live\/index.php\/wp-json\/wp\/v2\/posts\/43908\/revisions"}],"predecessor-version":[{"id":43939,"href":"http:\/\/batimedianews.com\/live\/index.php\/wp-json\/wp\/v2\/posts\/43908\/revisions\/43939"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/batimedianews.com\/live\/index.php\/wp-json\/wp\/v2\/media\/43913"}],"wp:attachment":[{"href":"http:\/\/batimedianews.com\/live\/index.php\/wp-json\/wp\/v2\/media?parent=43908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/batimedianews.com\/live\/index.php\/wp-json\/wp\/v2\/categories?post=43908"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/batimedianews.com\/live\/index.php\/wp-json\/wp\/v2\/tags?post=43908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}