{"id":28291,"date":"2023-05-03T15:40:31","date_gmt":"2023-05-03T13:40:31","guid":{"rendered":"http:\/\/batimedianews.com\/live\/?p=28291"},"modified":"2023-09-06T19:08:48","modified_gmt":"2023-09-06T17:08:48","slug":"vm-materiaux-place-la-strategie-decoration-au-coeur-de-son-developpement","status":"publish","type":"post","link":"https:\/\/batimedianews.com\/live\/index.php\/2023\/05\/03\/vm-materiaux-place-la-strategie-decoration-au-coeur-de-son-developpement\/","title":{"rendered":"VM MATERIAUX place la strat\u00e9gie d\u00e9coration au c\u0153ur de son d\u00e9veloppement"},"content":{"rendered":"\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 33%\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" width=\"617\" height=\"1024\" src=\"https:\/\/i1.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2023\/04\/image-312.png?resize=617%2C1024\" alt=\"\" class=\"wp-image-28292 size-full\" srcset=\"https:\/\/i1.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2023\/04\/image-312.png?resize=617%2C1024&amp;ssl=1 617w, https:\/\/i1.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2023\/04\/image-312.png?resize=361%2C600&amp;ssl=1 361w, https:\/\/i1.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2023\/04\/image-312.png?resize=6%2C10&amp;ssl=1 6w, https:\/\/i1.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2023\/04\/image-312.png?resize=432%2C717&amp;ssl=1 432w, https:\/\/i1.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2023\/04\/image-312.png?resize=396%2C657&amp;ssl=1 396w, https:\/\/i1.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2023\/04\/image-312.png?resize=660%2C1096&amp;ssl=1 660w, https:\/\/i1.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2023\/04\/image-312.png?resize=133%2C220&amp;ssl=1 133w, https:\/\/i1.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2023\/04\/image-312.png?w=712&amp;ssl=1 712w\" sizes=\"(max-width: 600px) 91vw, (max-width: 900px) 600px, (max-width: 1060px) 50vw, (max-width: 1200px) 520px, (max-width: 1400px) 43vw, 600px\" data-recalc-dims=\"1\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-group has-background\" style=\"background-color:#bbbfc1\"><div class=\"wp-block-group__inner-container\">\n<p>L\u2019univers de la distribution a \u00e9volu\u00e9, s\u2019est adapt\u00e9 et joue d\u2019un esprit d\u2019innovation fort pour magnifier les produits d\u00e9coratifs. Une strat\u00e9gie dont s\u2019est empar\u00e9 VM Mat\u00e9riaux pour <strong>faire vivre \u00e0 ses clients, une exp\u00e9rience plus intuitive et plus inspirationnelle. <\/strong>En tant que distributeur, sa mission est fondamentale : il est la cl\u00e9 de vo\u00fbte entre fournisseurs, artisans, agenceurs, architectes, particuliers. Tout a \u00e9t\u00e9 pens\u00e9 dans le soin du d\u00e9tail et mis en oeuvre afin de s\u2019inscrire au plus pr\u00e8s des besoins et tendances du march\u00e9.&nbsp;<\/p>\n\n\n\n<p>Son plan d\u2019actions est b\u00e2ti sur <strong>trois piliers <\/strong>:&nbsp;<\/p>\n\n\n\n<p>&#8211; une offre produits et services d\u00e9clin\u00e9e en fonction du format des points de vente,&nbsp;<\/p>\n\n\n\n<p>&#8211; une gamme couvrant tous les \u00e9l\u00e9ments de d\u00e9coration, en mati\u00e8re de parquets, carrelages, fa\u00efences, sols souples, avec des collections rigoureusement s\u00e9lectionn\u00e9es et renouvel\u00e9es aupr\u00e8s de partenaires de renomm\u00e9e,&nbsp;<\/p>\n\n\n\n<p>&#8211; des services phy-gitaux en point de vente, avec par exemple le syst\u00e8me In-Cube, exclusif dans le Grand Ouest.&nbsp;<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"jetpack-video-wrapper\"><iframe loading=\"lazy\" title=\"VM Strat\u00e9gie D\u00e9co v2 HD\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/-OfB454Djbo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h2 class=\"has-text-color\" style=\"color:#f63a79\">\u25aa <strong>U<\/strong><strong>NE OFFRE <\/strong><strong>\u00ab <\/strong><strong>DECO <\/strong><strong>\u00bb <\/strong><strong>ACCESSIBLE<\/strong><strong>, <\/strong><strong>DANS L<\/strong><strong>\u2019<\/strong><strong>ENSEMBLE DES POINTS DE VENTE&nbsp;<\/strong><\/h2>\n\n\n\n<p>Quel que soit le point de vente, <strong>le visiteur plonge dans un univers infini de combinaisons, de tendances, de produits \u00e0 l\u2019atmosph\u00e8re a\u00e9r\u00e9e et chaleureuse<\/strong>. L\u2019offre est valoris\u00e9e \u00e0 travers diff\u00e9rents concepts selon la taille de ses points de vente. VM Mat\u00e9riaux d\u00e9cline trois mod\u00e8les :&nbsp;<\/p>\n\n\n\n<p>\u27a2 <strong>le corner <\/strong>d\u00e9di\u00e9 aux murs et sols. Aujourd\u2019hui ils sont de l\u2019ordre de 31 \u00e0 travers le Grand Ouest, permettant \u00e0 tout client de d\u00e9couvrir l\u2019offre \u00e0 proximit\u00e9 de son chantier,&nbsp;<\/p>\n\n\n\n<p>\u27a2 <strong>la salle expo <\/strong>(25 ouvertes \u00e0 date) pour les murs, sols, menuiseries et la mat\u00e9riauth\u00e8que,&nbsp;<\/p>\n\n\n\n<p>\u27a2 <strong>le concept de show-room <\/strong>(pour 11 points de vente), de 600 m2 minimum qui pr\u00e9sente l\u2019offre compl\u00e8te et dispose du syst\u00e8me In-Cube. Plus de 1 200 r\u00e9f\u00e9rences sont pr\u00e9sent\u00e9es \u00e0 travers des boxs d\u2019ambiance et une carreauth\u00e8que.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"720\" height=\"405\" src=\"https:\/\/i2.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2023\/04\/image-314.png?resize=720%2C405\" alt=\"\" class=\"wp-image-28294\" srcset=\"https:\/\/i2.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2023\/04\/image-314.png?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i2.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2023\/04\/image-314.png?resize=600%2C337&amp;ssl=1 600w, https:\/\/i2.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2023\/04\/image-314.png?resize=768%2C432&amp;ssl=1 768w, https:\/\/i2.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2023\/04\/image-314.png?resize=1536%2C864&amp;ssl=1 1536w, https:\/\/i2.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2023\/04\/image-314.png?resize=10%2C6&amp;ssl=1 10w, https:\/\/i2.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2023\/04\/image-314.png?resize=432%2C243&amp;ssl=1 432w, https:\/\/i2.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2023\/04\/image-314.png?resize=396%2C223&amp;ssl=1 396w, https:\/\/i2.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2023\/04\/image-314.png?resize=1120%2C630&amp;ssl=1 1120w, https:\/\/i2.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2023\/04\/image-314.png?resize=660%2C371&amp;ssl=1 660w, https:\/\/i2.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2023\/04\/image-314.png?resize=391%2C220&amp;ssl=1 391w, https:\/\/i2.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2023\/04\/image-314.png?w=1640&amp;ssl=1 1640w, https:\/\/i2.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2023\/04\/image-314.png?w=1440 1440w\" sizes=\"(max-width: 600px) 91vw, (max-width: 900px) 600px, (max-width: 1060px) 50vw, (max-width: 1200px) 520px, (max-width: 1400px) 43vw, 600px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n\n<h2 class=\"has-text-color\" style=\"color:#f63a79\">\u25aa <strong>U<\/strong><strong>NE SELECTION RIGOUREUSE DE PRODUITS DANS LA TENDANCE&nbsp;<\/strong><\/h2>\n\n\n\n<p>Impossible de quitter un point de vente VM Mat\u00e9riaux sans avoir trouv\u00e9 carreau \u00e0 son sol ! En \u00e9troite collaboration avec ses 25 partenaires, VM Mat\u00e9riaux a retravaill\u00e9 l\u2019ensemble de son offre d\u00e9co, tout en r\u00e9pondant aux exigences de design, de qualit\u00e9, de mati\u00e8res et de crit\u00e8re environnemental que les clients recherchent aujourd\u2019hui. <strong>L\u2019offre s\u2019articule autour de trois gammes :&nbsp;<\/strong><\/p>\n\n\n\n<p>\u2713 <strong>la gamme chantier<\/strong>, d\u00e9di\u00e9e aux artisans pour leur permettre de se positionner sur des appels d\u2019offre pour des projets tertiaires par exemple,&nbsp;<\/p>\n\n\n\n<p>\u2713 <strong>la gamme technique<\/strong>, qui r\u00e9pond aux normes techniques actuelles des chantiers type \u00e9tablissements scolaires, centres aquatiques\u2026,&nbsp;<\/p>\n\n\n\n<p>\u2713 <strong>la gamme show-room<\/strong>, coeur de la d\u00e9coration et de la r\u00e9novation de l\u2019int\u00e9rieur, compos\u00e9e afin que les architectes laissent libre cours \u00e0 leur cr\u00e9ativit\u00e9.&nbsp;<\/p>\n\n\n\n<p><strong>L\u2019impact environnemental <\/strong>des produits constitue \u00e9galement un crit\u00e8re de choix pour VM Mat\u00e9riaux. Une d\u00e9marche que le distributeur soutient fortement et promeut en lien avec ses engagements pour une construction durable et d\u2019avenir.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"720\" height=\"484\" src=\"https:\/\/i0.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2023\/04\/image-315.png?resize=720%2C484\" alt=\"\" class=\"wp-image-28295\" srcset=\"https:\/\/i0.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2023\/04\/image-315.png?resize=1024%2C689&amp;ssl=1 1024w, https:\/\/i0.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2023\/04\/image-315.png?resize=600%2C404&amp;ssl=1 600w, https:\/\/i0.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2023\/04\/image-315.png?resize=768%2C517&amp;ssl=1 768w, https:\/\/i0.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2023\/04\/image-315.png?resize=1536%2C1034&amp;ssl=1 1536w, https:\/\/i0.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2023\/04\/image-315.png?resize=10%2C7&amp;ssl=1 10w, https:\/\/i0.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2023\/04\/image-315.png?resize=432%2C291&amp;ssl=1 432w, https:\/\/i0.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2023\/04\/image-315.png?resize=396%2C267&amp;ssl=1 396w, https:\/\/i0.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2023\/04\/image-315.png?resize=1120%2C754&amp;ssl=1 1120w, https:\/\/i0.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2023\/04\/image-315.png?resize=660%2C444&amp;ssl=1 660w, https:\/\/i0.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2023\/04\/image-315.png?resize=327%2C220&amp;ssl=1 327w, https:\/\/i0.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2023\/04\/image-315.png?w=1604&amp;ssl=1 1604w, https:\/\/i0.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2023\/04\/image-315.png?w=1440 1440w\" sizes=\"(max-width: 600px) 91vw, (max-width: 900px) 600px, (max-width: 1060px) 50vw, (max-width: 1200px) 520px, (max-width: 1400px) 43vw, 600px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n\n<h2 class=\"has-text-color\" style=\"color:#f63a79\">\u25aa <strong>UNE EXPERIENCE CLIENT UNIQUE : DES SERVICES VM MATERIAUX EXCLUSIFS&nbsp;<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/i0.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2023\/04\/image-317.png?resize=305%2C403\" alt=\"\" class=\"wp-image-28297\" width=\"305\" height=\"403\" srcset=\"https:\/\/i0.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2023\/04\/image-317.png?resize=775%2C1024&amp;ssl=1 775w, https:\/\/i0.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2023\/04\/image-317.png?resize=454%2C600&amp;ssl=1 454w, https:\/\/i0.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2023\/04\/image-317.png?resize=768%2C1015&amp;ssl=1 768w, https:\/\/i0.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2023\/04\/image-317.png?resize=8%2C10&amp;ssl=1 8w, https:\/\/i0.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2023\/04\/image-317.png?resize=432%2C571&amp;ssl=1 432w, https:\/\/i0.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2023\/04\/image-317.png?resize=396%2C523&amp;ssl=1 396w, https:\/\/i0.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2023\/04\/image-317.png?resize=660%2C872&amp;ssl=1 660w, https:\/\/i0.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2023\/04\/image-317.png?resize=166%2C220&amp;ssl=1 166w, https:\/\/i0.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2023\/04\/image-317.png?w=778&amp;ssl=1 778w\" sizes=\"(max-width: 600px) 91vw, (max-width: 900px) 600px, (max-width: 1060px) 50vw, (max-width: 1200px) 520px, (max-width: 1400px) 43vw, 600px\" data-recalc-dims=\"1\" \/><\/figure><\/div>\n\n\n\n<p>Du site Internet au show-room, le client est guid\u00e9, accompagn\u00e9, afin de faire les bons choix de produits selon ses envies, ses go\u00fbts, son projet et son budget.&nbsp;<\/p>\n\n\n\n<p>Par exemple, un client, qui souhaite r\u00e9nover sa salle de bain, va dans un premier temps consulter le site Internet pour d\u00e9couvrir de mani\u00e8re g\u00e9n\u00e9rale l\u2019ensemble de l\u2019offre d\u00e9co. Il va ensuite pouvoir prendre rendez-vous en ligne avec un conseiller.&nbsp;<\/p>\n\n\n\n<p>Dans le point de vente convivial, il va d\u00e9couvrir, toucher, s\u2019inspirer des mati\u00e8res, des formats et des couleurs pr\u00e9sent\u00e9s en magasin. Il peut affiner son projet au travers de la mat\u00e9riauth\u00e8que, en faisant des associations de styles. Le conseiller lui pr\u00e9sente une pr\u00e9-visualisation du projet, en 2D ou 3D. Le client peut enfin visualiser en taille r\u00e9elle le r\u00e9sultat gr\u00e2ce au syst\u00e8me In-Cube. Cette innovation permet de projeter sur les murs et sur le sol la d\u00e9coration finale de sa future salle de bain.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 31%\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" width=\"570\" height=\"754\" src=\"https:\/\/i1.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2023\/04\/image-318.png?resize=570%2C754\" alt=\"\" class=\"wp-image-28298 size-full\" srcset=\"https:\/\/i1.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2023\/04\/image-318.png?w=570&amp;ssl=1 570w, https:\/\/i1.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2023\/04\/image-318.png?resize=454%2C600&amp;ssl=1 454w, https:\/\/i1.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2023\/04\/image-318.png?resize=8%2C10&amp;ssl=1 8w, https:\/\/i1.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2023\/04\/image-318.png?resize=432%2C571&amp;ssl=1 432w, https:\/\/i1.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2023\/04\/image-318.png?resize=396%2C524&amp;ssl=1 396w, https:\/\/i1.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2023\/04\/image-318.png?resize=166%2C220&amp;ssl=1 166w\" sizes=\"(max-width: 600px) 91vw, (max-width: 900px) 600px, (max-width: 1060px) 50vw, (max-width: 1200px) 520px, (max-width: 1400px) 43vw, 600px\" data-recalc-dims=\"1\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group has-background\" style=\"background-color:#c9ccce\"><div class=\"wp-block-group__inner-container\">\n<h2 class=\"has-text-color\" style=\"color:#f63a79\"><strong>\u00ab I<\/strong><strong>NTERIEURS <\/strong><strong>\u00bb : L<\/strong><strong>E NOUVEAU <\/strong><strong>C<\/strong><strong>ATALOGUE <\/strong><strong>2023-2024&nbsp;<\/strong><\/h2>\n\n\n\n<p>VM Mat\u00e9riaux livre 436 pages d\u2019inspirations et de conseils pour les projets en neuf comme en r\u00e9novation. La couverture donne la tendance : des couleurs et des mati\u00e8res douces, pour cr\u00e9er des atmosph\u00e8res \u00e0 son image.&nbsp;<\/p>\n\n\n\n<p>Illustrations d\u2019ambiances, zooms coloris et textures, sch\u00e9matisation des formats, accessoires et tutoriels pour r\u00e9aliser par exemple une douche \u00e0 l\u2019italienne\u2026, cet outil d\u2019aide \u00e0 la vente pour le professionnel constitue pour le particulier un book tendance pour la d\u00e9coration de son int\u00e9rieur.&nbsp;<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p><strong>\u00c0 propos de VM M<\/strong><strong>ATERIAUX&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"has-small-font-size\">Pr\u00e9sent sur le Grand Ouest de la France, VM MATERIAUX distribue des mat\u00e9riaux de construction et de r\u00e9novation et fait de la dimension conseil le coeur de son activit\u00e9. Au service des professionnels du b\u00e2timent et des particuliers \u00e0 projet, son r\u00e9seau de 79 points de vente \u00e9quip\u00e9s d\u2019espace libre -service, propose des solutions en couverture, gros oeuvre, cloison, plafond, isolation, bois, panneaux, carrelage et salle de bain, am\u00e9nagement int\u00e9rieur et ext\u00e9rieur, outillage\u2026 LNTP est l\u2019enseigne sp\u00e9cialis\u00e9e de n\u00e9goce de mat\u00e9riaux destin\u00e9e aux travaux publics (voirie, assainissement des eaux us\u00e9es et pluviales, et am\u00e9nagement urbain). VM MATERIAUX est l\u2019activit\u00e9 sp\u00e9cialis\u00e9e de n\u00e9goce de mat\u00e9riaux du Groupe HERIGE.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u25aa UNE OFFRE \u00ab DECO \u00bb ACCESSIBLE, DANS L\u2019ENSEMBLE DES POINTS DE VENTE&nbsp; Quel que soit le point de vente, le visiteur plonge dans un univers infini de combinaisons, de tendances, de produits \u00e0 l\u2019atmosph\u00e8re a\u00e9r\u00e9e et chaleureuse. L\u2019offre est valoris\u00e9e \u00e0 travers diff\u00e9rents concepts selon la taille de ses points de vente. VM Mat\u00e9riaux [&hellip;]<\/p>\n","protected":false},"author":41,"featured_media":28299,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[51,572,1261],"tags":[],"jetpack_featured_media_url":"https:\/\/batimedianews.com\/live\/wp-content\/uploads\/2023\/04\/VMMateriaux-Article-pdf.jpg","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":35609,"url":"https:\/\/batimedianews.com\/live\/index.php\/2024\/02\/27\/la-collection-decoration-de-vm-materiaux-se-decline-pour-lexterieur\/","url_meta":{"origin":28291,"position":0},"title":"La collection d\u00e9coration de VM Mat\u00e9riaux se d\u00e9cline pour l\u2019ext\u00e9rieur","date":"27 f\u00e9vrier 2024","format":false,"excerpt":"\u00a0Dans la continuit\u00e9 de la transformation qu\u2019il a entrepris pour son offre \u00ab Int\u00e9rieurs \u00bb, le distributeur VM Mat\u00e9riaux fait \u00e9voluer sa collection \u00ab Ext\u00e9rieurs \u00bb. 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