{"id":48229,"date":"2025-11-27T16:50:07","date_gmt":"2025-11-27T15:50:07","guid":{"rendered":"https:\/\/batimedianews.com\/live\/?p=48229"},"modified":"2025-11-27T16:50:10","modified_gmt":"2025-11-27T15:50:10","slug":"james-hardie-fermacell-de-la-facade-au-second-oeuvre-performance-et-vision-densemble-du-batiment","status":"publish","type":"post","link":"https:\/\/batimedianews.com\/live\/index.php\/2025\/11\/27\/james-hardie-fermacell-de-la-facade-au-second-oeuvre-performance-et-vision-densemble-du-batiment\/","title":{"rendered":"James Hardie &#038; Fermacell \u2013 De la fa\u00e7ade au second \u0153uvre : performance et vision d\u2019ensemble du b\u00e2timent"},"content":{"rendered":"\n<p class=\"is-style-lead\"><strong>Batim\u00e9dia Live \u2013 Reportage officiel Artibat 2025<\/strong><br><em>Une s\u00e9rie \u201cBatim\u00e9dia Live \u2013 Artibat 2025\u201d : rencontres avec les acteurs de l\u2019innovation et de la construction durable<\/em><br>Reportage r\u00e9alis\u00e9, durant Artibat 2025,  en Octobre 2025 par Batim\u00e9dia <br>Interviews par Michel Soufir , Prises de vues Kaouther soufir et Montage Mehdi Benramdane <\/p>\n\n\n\n<p class=\"is-style-lead\">\u00c0 l\u2019occasion d\u2019Artibat 2025, Batim\u00e9dia Live part \u00e0 la rencontre des industriels, fabricants et acteurs cl\u00e9s du b\u00e2timent pour une s\u00e9rie d\u2019interviews et de reportages tourn\u00e9s au c\u0153ur du salon. Objectif : mettre en lumi\u00e8re les innovations, les d\u00e9marches strat\u00e9giques et les services qui accompagnent la transition \u00e9nerg\u00e9tique et la transformation du secteur. De la strat\u00e9gie d\u2019entreprise \u00e0 la d\u00e9monstration produit, chaque entretien offre un regard privil\u00e9gi\u00e9 sur la cr\u00e9ation de valeur et les nouvelles dynamiques du b\u00e2timent durable.<\/p>\n\n\n\n<p class=\"is-style-lead\">Nous allons vous pr\u00e9senter dans un premier temps l&rsquo;interview que nous avons eu le plaisir de r\u00e9aliser avec Aur\u00e9lien Bourrier, Pr\u00e9sident de James Hardie B\u00e2timent France. <\/p>\n\n\n\n<p class=\"is-style-lead\">Nous avons abord\u00e9 avec lui, dans un premier temps  sa vision de la situation du b\u00e2timent en France , et il nous a ensuite parl\u00e9 de son entreprise et notamment de la strat\u00e9gie de James Hardie dans ce contexte. <\/p>\n\n\n\n<p class=\"is-style-lead\">James hardie &amp; Fermacell : Deux marques, une m\u00eame ambition\u00a0: am\u00e9liorer le confort et la performance \u00e9nerg\u00e9tique du b\u00e2timent.<\/p>\n\n\n\n<p class=\"is-style-lead\"><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"jetpack-video-wrapper\"><iframe loading=\"lazy\" title=\"Interview d&#039;Aur\u00e9lien Bourrier Pr\u00e9sident de James Hardie B\u00e2timent France par  BatiM\u00e9dia\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/6kMG1RBlikI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p class=\"is-style-lead\"><\/p>\n\n\n\n<p class=\"is-style-lead\"><strong>Produits mis en avant sur le salon<\/strong><\/p>\n\n\n\n<ul><li><strong>Hardie\u00ae Plank et Hardie\u00ae Panel<\/strong> : bardages fibres-ciment textur\u00e9s, r\u00e9sistants, esth\u00e9tiques et durables.<\/li><li><strong>Plaques Fermacell\u00ae fibres-gypse<\/strong> : solutions int\u00e9rieures robustes, acoustiques et r\u00e9sistantes \u00e0 l\u2019humidit\u00e9.<\/li><li><strong>Syst\u00e8me complet \u201cenveloppe du b\u00e2timent\u201d<\/strong> : bardage James Hardie + cloison Fermacell = solution l\u00e9g\u00e8re, rapide \u00e0 poser et bas carbone.<\/li><\/ul>\n\n\n\n<p class=\"is-style-lead\"><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"jetpack-video-wrapper\"><iframe loading=\"lazy\" title=\"De la fa\u00e7ade au second \u0153uvre : performance et vision d\u2019ensemble du b\u00e2timent, avec James Hardie\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/UGUroD596Nk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n    <div class=\"bm-article-card\">\n                    <a href=\"https:\/\/batimedianews.com\/live\/index.php\/2025\/11\/24\/livre-blanc-loptimisation-des-facades-lelement-clef-dans-la-renovation-des-logements-sociaux\/\"><img width=\"600\" height=\"327\" src=\"https:\/\/i0.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2025\/11\/James-hardie.jpg?fit=600%2C327&amp;ssl=1\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" loading=\"lazy\" style=\"margin-bottom:10px;\" srcset=\"https:\/\/i0.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2025\/11\/James-hardie.jpg?w=1513&amp;ssl=1 1513w, https:\/\/i0.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2025\/11\/James-hardie.jpg?resize=600%2C327&amp;ssl=1 600w, https:\/\/i0.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2025\/11\/James-hardie.jpg?resize=1024%2C558&amp;ssl=1 1024w, https:\/\/i0.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2025\/11\/James-hardie.jpg?resize=768%2C419&amp;ssl=1 768w, https:\/\/i0.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2025\/11\/James-hardie.jpg?resize=10%2C5&amp;ssl=1 10w, https:\/\/i0.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2025\/11\/James-hardie.jpg?resize=432%2C236&amp;ssl=1 432w, https:\/\/i0.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2025\/11\/James-hardie.jpg?resize=396%2C216&amp;ssl=1 396w, https:\/\/i0.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2025\/11\/James-hardie.jpg?resize=1120%2C611&amp;ssl=1 1120w, https:\/\/i0.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2025\/11\/James-hardie.jpg?resize=660%2C360&amp;ssl=1 660w, https:\/\/i0.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2025\/11\/James-hardie.jpg?resize=403%2C220&amp;ssl=1 403w, https:\/\/i0.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2025\/11\/James-hardie.jpg?w=1440 1440w\" sizes=\"(max-width: 600px) 91vw, (max-width: 900px) 600px, (max-width: 1060px) 50vw, (max-width: 1200px) 520px, (max-width: 1400px) 43vw, 600px\" \/><\/a>\n                <h3><a href=\"https:\/\/batimedianews.com\/live\/index.php\/2025\/11\/24\/livre-blanc-loptimisation-des-facades-lelement-clef-dans-la-renovation-des-logements-sociaux\/\">LIVRE BLANC &#8211; L\u2019optimisation des fa\u00e7ades, L\u2019\u00e9l\u00e9ment clef dans la r\u00e9novation des logements sociaux.<\/a><\/h3>\n        <p>Philippe MAUNANDDirecteur Commercial James Hardie Les avantages d\u2019une r\u00e9novation semblent \u00e9vidents pour un bailleur ; l\u2019am\u00e9lioration du confort des locataires, la r\u00e9duction des consommations \u00e9nerg\u00e9tiques et la r\u00e9ponse aux exigences\u2026<\/p>\n        <p><a href=\"https:\/\/batimedianews.com\/live\/index.php\/2025\/11\/24\/livre-blanc-loptimisation-des-facades-lelement-clef-dans-la-renovation-des-logements-sociaux\/\">Lire la suite<\/a><\/p>\n    <\/div>\n    \n","protected":false},"excerpt":{"rendered":"<p>Batim\u00e9dia Live \u2013 Reportage officiel Artibat 2025Une s\u00e9rie \u201cBatim\u00e9dia Live \u2013 Artibat 2025\u201d : rencontres avec les acteurs de l\u2019innovation et de la construction durableReportage r\u00e9alis\u00e9, durant Artibat 2025, en Octobre 2025 par Batim\u00e9dia Interviews par Michel Soufir , Prises de vues Kaouther soufir et Montage Mehdi Benramdane \u00c0 l\u2019occasion d\u2019Artibat 2025, Batim\u00e9dia Live part [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":48236,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"spay_email":""},"categories":[4,2670,15,613],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2025\/11\/James-hardie-couv-video-.png?fit=911%2C512&ssl=1","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":48578,"url":"https:\/\/batimedianews.com\/live\/index.php\/2025\/12\/17\/geberit-nouvelle-generation-du-bati-support-duofix-un-grand-classique-revolutionne\/","url_meta":{"origin":48229,"position":0},"title":"Geberit \u2013 Nouvelle g\u00e9n\u00e9ration du b\u00e2ti-support Duofix : un grand classique r\u00e9volutionn\u00e9","date":"17 d\u00e9cembre 2025","format":false,"excerpt":"Batim\u00e9dia Live \u2013 Reportage officiel Artibat 2025 Une s\u00e9rie \u201cBatim\u00e9dia Live \u2013 Artibat 2025\u201d : rencontres avec les acteurs de l\u2019innovation et de la construction durable Reportage r\u00e9alis\u00e9, durant Artibat 2025, en Octobre 2025 par Batim\u00e9dia Interviews par Michel Soufir , Prises de vues Kaouther soufir et Montage Mehdi Benramdane\u2026","rel":"","context":"Dans &quot;Actualit\u00e9 Entreprises&quot;","img":{"alt_text":"","src":"https:\/\/i1.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2025\/12\/gebErit-couv.jpg?fit=1176%2C654&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":48385,"url":"https:\/\/batimedianews.com\/live\/index.php\/2025\/12\/10\/siniat-ursa-complementarite-et-performance-au-service-du-batiment-durable\/","url_meta":{"origin":48229,"position":1},"title":"Siniat &#038; URSA \u2013 Compl\u00e9mentarit\u00e9 et performance au service du b\u00e2timent durable","date":"10 d\u00e9cembre 2025","format":false,"excerpt":"Batim\u00e9dia Live \u2013 Reportage officiel Artibat 2025Une s\u00e9rie \u201cBatim\u00e9dia Live \u2013 Artibat 2025\u201d : rencontres avec les acteurs de l\u2019innovation et de la construction durableReportage r\u00e9alis\u00e9, durant Artibat 2025, en Octobre 2025 par Batim\u00e9diaInterviews par Michel Soufir , Prises de vues Kaouther soufir et Montage Mehdi Benramdane \u00c0 l\u2019occasion d\u2019Artibat\u2026","rel":"","context":"Dans &quot;Actualit\u00e9 Entreprises&quot;","img":{"alt_text":"","src":"https:\/\/i1.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2025\/12\/SINIAT-URSA.png?fit=810%2C810&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":48036,"url":"https:\/\/batimedianews.com\/live\/index.php\/2025\/11\/21\/innover-pour-une-performance-durable-comment-nicoll-repense-la-gestion-des-fluides-du-batiment\/","url_meta":{"origin":48229,"position":2},"title":"Innover pour une performance durable : comment Nicoll repense la gestion des fluides du b\u00e2timent","date":"21 novembre 2025","format":false,"excerpt":"Rencontres avec les acteurs de l'innovation et de la construction durable Nous sommes avec Nicoll durant le salon Artibat 2025. Reportage r\u00e9alis\u00e9 en Octobre 2025 par Batim\u00e9dia Interviews par Michel Soufir , Prises de vues Kaouther soufir et Montage Mehdi Benramdane. \u00c0 l\u2019occasion d\u2019Artibat 2025, Batim\u00e9dia Live part \u00e0 la\u2026","rel":"","context":"Dans &quot;Actualit\u00e9 Entreprises&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2025\/11\/Nicoll-veideo-page-.png?fit=748%2C748&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":47710,"url":"https:\/\/batimedianews.com\/live\/index.php\/2025\/11\/01\/lafarge-presente-ses-innovations-bas-carbone-et-digitale-2\/","url_meta":{"origin":48229,"position":3},"title":"Lafarge pr\u00e9sente ses innovations bas carbone et digitale","date":"1 novembre 2025","format":false,"excerpt":"Rencontres avec les acteurs de l'innovation et de la construction durable avec Lafarge durant le salon Artibat 2025 Reportage r\u00e9alis\u00e9 en Octobre 2025 par Batim\u00e9dia \u00c0 l\u2019occasion d\u2019Artibat 2025, Batim\u00e9dia Live part \u00e0 la rencontre des industriels, fabricants et acteurs cl\u00e9s du b\u00e2timent pour une s\u00e9rie d\u2019interviews et de reportages\u2026","rel":"","context":"Dans &quot;__Vid\u00e9os et Tutos&quot;","img":{"alt_text":"","src":"https:\/\/i2.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2025\/11\/LAFARGE-image-de-couv-.jpg?fit=1080%2C1080&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":48516,"url":"https:\/\/batimedianews.com\/live\/index.php\/2025\/12\/15\/reportage-batimedialive-sur-artibat-2025-le-tybox-control-thermostat-intelligent-eco-concu-et-conforme-a-la-reglementation-2027\/","url_meta":{"origin":48229,"position":4},"title":"Reportage batimedialive sur Artibat 2025: Le Tybox Control,  thermostat intelligent, \u00e9co-con\u00e7u et conforme \u00e0 la r\u00e9glementation 2027","date":"15 d\u00e9cembre 2025","format":false,"excerpt":"\u00c0 l\u2019occasion d\u2019Artibat 2025, Batim\u00e9dia Live part \u00e0 la rencontre des industriels, fabricants et acteurs cl\u00e9s du b\u00e2timent pour une s\u00e9rie d\u2019interviews et de reportages tourn\u00e9s au c\u0153ur du salon. Objectif : mettre en lumi\u00e8re les innovations, les d\u00e9marches strat\u00e9giques et les services qui accompagnent la transition \u00e9nerg\u00e9tique et la\u2026","rel":"","context":"Dans &quot;Actualit\u00e9 Entreprises&quot;","img":{"alt_text":"","src":"https:\/\/i1.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2025\/12\/Capture-de\u0301cran-2025-12-15-a\u0300-16.07.55.png?fit=908%2C507&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":48513,"url":"https:\/\/batimedianews.com\/live\/index.php\/2025\/12\/15\/carrier-viessmann-une-alliance-mondiale-pour-accelerer-la-transition-energetique\/","url_meta":{"origin":48229,"position":5},"title":"Carrier &#038; Viessmann\u2013Une alliance mondiale pour acc\u00e9l\u00e9rer la transition \u00e9nerg\u00e9tique","date":"15 d\u00e9cembre 2025","format":false,"excerpt":"\u00c0 l\u2019occasion d\u2019Artibat 2025, Batim\u00e9dia Live part \u00e0 la rencontre des industriels, fabricants et acteurs cl\u00e9s du b\u00e2timent pour une s\u00e9rie d\u2019interviews et de reportages tourn\u00e9s au c\u0153ur du salon. Objectif : mettre en lumi\u00e8re les innovations, les d\u00e9marches strat\u00e9giques et les services qui accompagnent la transition \u00e9nerg\u00e9tique et la\u2026","rel":"","context":"Dans &quot;Artibat 2025&quot;","img":{"alt_text":"","src":"https:\/\/i1.wp.com\/batimedianews.com\/live\/wp-content\/uploads\/2025\/12\/Viessmann-couv.png?fit=907%2C513&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/batimedianews.com\/live\/index.php\/wp-json\/wp\/v2\/posts\/48229"}],"collection":[{"href":"https:\/\/batimedianews.com\/live\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/batimedianews.com\/live\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/batimedianews.com\/live\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/batimedianews.com\/live\/index.php\/wp-json\/wp\/v2\/comments?post=48229"}],"version-history":[{"count":3,"href":"https:\/\/batimedianews.com\/live\/index.php\/wp-json\/wp\/v2\/posts\/48229\/revisions"}],"predecessor-version":[{"id":48241,"href":"https:\/\/batimedianews.com\/live\/index.php\/wp-json\/wp\/v2\/posts\/48229\/revisions\/48241"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/batimedianews.com\/live\/index.php\/wp-json\/wp\/v2\/media\/48236"}],"wp:attachment":[{"href":"https:\/\/batimedianews.com\/live\/index.php\/wp-json\/wp\/v2\/media?parent=48229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/batimedianews.com\/live\/index.php\/wp-json\/wp\/v2\/categories?post=48229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/batimedianews.com\/live\/index.php\/wp-json\/wp\/v2\/tags?post=48229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}